Accenture + Droga5 = art + science
Accenture Interactive buying ad agency Droga5 means that the marketing world's fight between art and science is, indeed, a draw.
Science is great but can't win on its own. Neither can art.
Sadly, there are still lots of folks married to one or the other.
Others don't know which one to use and when.
Marketing is indeed a blend of science and art. Fortunately there's now enough real evidence to know fact from fiction, and science from art, in marketing and advertising.