Media & Speaking
Keynote Overview- file
Speaking Reel- video
Public Talks
SXSW23 | The Laws and Levers of Brand Science | Austin | Ethan Decker PhD
With all the changes in technology and shopping habits, and with so many people claiming they know the ‘new rules’ of marketing, it’s vital to stay on top of what really works to grow your brand. The science of marketing has evolved too, and it’s showing us that there are universal laws that fly in the face of some of our most common theories about consumers, brands, and ads.
SXSW23, Austin, 2023
UBX18 | What Evolution tells us about Advertising | Munich | Ethan Decker PhD
Ethan Decker is an ecologist who took a left turn into advertising. At the UBX conference he took us into the fascinating world of flora and fauna to show us what 'utility' really looks like, and how brands could learn from nature when it comes to 'utility marketing'.
UBX18, Munich, 2018
TEDxSMU | We're All in Marketing: What Evolution Tells Us About Advertising | Ethan Decker PHD
Advertising is the Dirty Profession, famous for snake oil salesmen and shysters, shilling things that nobody needs, creating this bankrupt consumerist culture. But what if I told you that you were unknowingly in advertising too? My own journey from human evolution and ecology into marketing has taught me that we are all in advertising-and that's actually a good thing.
TEDxSMU, Dallas, 2015
Sanoma GetTomorrow | Cutting Through Marketing Bullsh*t with Evidence and Science | ETHAN DECKER PHD
Keynote presentation at Sanoma Media's GetTomorrow conference, Finlandia Hall, Helsinki, Finland, October 2016
Sanoma Get Tomorrow, Helsinki, 2016
Podcasts
(representative not complete)
Apr 2024: The Sleeping Barber: 100% Loyalty is Not Normal
Apr 2024: That Business of Meaning: Brand Science & Symbols
Mar 2024: Creative Distillations: Ethan Decker, Owner & Sole Proprietor, Pits and Stems
Nov 2023: Timebender Talks: Branding Reality Check: Art Meets Science
Aug 2023: Business as UNusual: Applied Brand Science
May 2023: Champagne Strategy: Brand Fluff vs Valuable Brand
Mar 2023: Audio Lab Content: The Connection Between Brands and Sound
Feb 2023: UNmiss: Effective Marketing is Science & Magic
Feb 2023: Brand Therapist: The Science of Branding
Nov 2022: Ninja Cat Podcast: The Science of Marketing & Branding
Aug 2022: Yes, and Marketing: Banana Curves and the Three Laws of Brands
Jul 2021: Marketing Mambo: The Science of Branding
Jun 2021: The Jungle: Marketing: An Applied Science
Jun 2021: Shock Your Potential: Fight Unfair
Mar 2021: The Business of Business: Scientific Laws of Marketing
Oct 2020: Let’s Talk Branding: No More Branding BS
Nov 2018: I’m Not Joking: Talking Marketing
Projects
Colorado Inclusive Economy
Member of the leadership committee and a leader of the marketing committee.
New PlayBook
Bad Jew Mafia
Articles
Apr 2023: Pepsi for President? Industry Gives Mixed Reviews to Soft Drink’s New Logo, Lauren Elkies Schram
Mar 2021: The ‘wiggle room’ in marketing science, Ethan Decker