Avoid crappy marketing data by assuming every metric is lying until it survives six brutal sniff-tests.

Ethan Decker sits down with Jenny Desmond of Vive Mas Tours to dig into taglines, travel branding, and how to get 55+ adventurers off the couch and into unforgettable Latin American experiences.

The funnel isn’t awareness→consideration→purchase anymore; it’s live→look→buy, and our job is to build memories, nudge in-market shoppers, and make buying super-easy.

Ethan Decker sits down with Italian marketer Laura Diral to unpack how even the most “boring” B2B brands can steal a little Prada-level attention and become unforgettable.

This week on Cover Brand Covers On Brand, Laura and Ethan tackle the Therabody finale—where stress, branding, and percussive devices collide—and unpack why the best ideas aren’t always the loudest, just the most human.

Even in fast-moving, newborn categories, the laws of brand physics still show up early—big brands get bigger, small brands stay smaller, wiggle stays wiggle—so judge yourself against the laws, not the vibes.

Ethan Decker sits down with Evante Daniels of Seeqer to dive into the science of branding, why context matters more than content, and how syncing with your audience’s nervous system is the new secret to unbeatable brands.

This week on Cover Brand Covers On Brand, Laura and Ethan dive into KitchenAid’s cordless campaign brief gone sideways—and explore why the smartest marketing starts with clarity, not chaos.

Turns out the best influencer bang for your buck isn’t the megastar or the micro — it’s that Goldilocks zone around a million followers, where engagement peaks before fame dilutes the magic.

Ethan Decker sits down with vocalist, songwriter, and teacher Amy Biondo to riff on cover songs, crafting unforgettable musical experiences, and how “vibe marketing” can make your band the obvious choice for life’s biggest occasions.

This week on Cover Brand Covers On Brand, Laura and Ethan tackle how Pillsbury’s 60-year-old Doughboy tries to stay relevant—and why great mascots, like great brands, need more than a smile to stick.t idea at a time.

This week on Cover Brand, Ethan sits down with  Michele Blazier and Arissa Kirkland of Bishop Fox to unpack why authenticity beats polish in B2B branding—and how behind-the-scenes moments build trust, connection, and real business growth.

Funny thing — nobody really likes those leftover candies, but we all think everyone else does, so we keep buying them anyway, a sweet little case study in the Abilene Paradox.

This week on Cover Brand Covers On Brand, Ethan and Laura tackle Captain Morgan’s impossible brief—make a Super Bowl ad go viral in ten months—and unpack why the best campaigns don’t chase virality, they build it one smart idea at a time.

Turns out your logo alone isn’t the showstopper you think it is — in those critical first two seconds, your sound does more for your brand than your symbol ever will, because our brains remember what they hear faster than what they see.

This week on Cover Brand, Ethan talks with data strategist Crys Kelly about why followers and impressions don’t equal growth—and how to spot the numbers that actually move your brand forward.

Most people think the bottle makes the booze taste better—and they’re right, but only because your brain’s the world’s most gullible sommelier.

This week on Cover Brand Covers On Brand, Laura and Ethan dig into what happens when Crumbl Cookies turns dessert into a full-blown brand experience—and why the best ideas aren’t always the flashiest, just the ones that actually stick.

Ethan Decker sits down with Joel Grabois of Blue Onion Media to talk pancakes, positioning, and how to make AI-powered marketing actually make sense.

This week on Cover Brand Covers On Brand, Laura and Ethan unpack how brands can look premium without losing their value soul—and why the smartest marketing doesn’t chase clever, it nails clear.