Most “worn-out” campaigns weren’t exhausted by audiences, but abandoned by teams.

Sebastian Hidalgo and Ethan Decker unpack why consistency—not constant reinvention—is the real engine of strong brands, from AC/DC albums to defense tech positioning.

Making your logo bigger rarely hurts likability — but not being recognized hurts everything.

Most brands obsess over how they look, but Shez Mehra explains why the real opportunity to stand out (and be remembered) is in how your brand sounds.

Most “generational differences” aren’t about generations at all — they’re about age, life stage, and us telling ourselves lazy stories.

Ethan Decker talks with Casey Hill about why brand, demand creation, and SEO are inseparable—and why treating them as separate disciplines is one of marketing’s most expensive habits.

The Laws of the Demand Curve shows when prices rise — it just shifts when people buy, what they buy, and who buys — because demand follows life, not logic.

Ethan Decker sits down with Matteo Schaffner to dive into the wild world of building a brand from scratch—covering everything from  the power of a great logo, to why your brand mascot should probably be an anteater, not a mango.

Ethan Decker sits down with Krista Michener of AHP Integrative Health to explore how to find your marketing playbook—even when you're forging your own path.

Ethan Decker sits down with Debbie Huttner of Pearl Wealth to talk doubling your business, the real meaning of branding, and how asking for referrals might be the best marketing move you’ve never tried.

Ethan Decker grabs a glass (of coffee, not champagne) with Jonathan James of Hybrancy to dive into the science behind social proof, why likability wins in business, and how timeless branding principles beat the latest marketing fads—every time.

Ethan Decker sits down with Charles Swann of Forage to riff on cover songs, debunk the myth of hyper-personalization, and uncover how real brand magic comes from authenticity—not AI slop.

Marketing audits almost always find the same four face-plants: you don’t actually know how customers think or behave, your segmentation is junk, your advertising is stuck in the short term, and you’re starving the future—especially talent.

Ethan Decker sits down with Daniel Rauchwerger to dig into city pop, elusive cover songs, and the age-old dance between gut instinct and data in making bold marketing moves.

Avoid crappy marketing data by assuming every metric is lying until it survives six brutal sniff-tests.

Ethan Decker sits down with Jenny Desmond of Vive Mas Tours to dig into taglines, travel branding, and how to get 55+ adventurers off the couch and into unforgettable Latin American experiences.

The funnel isn’t awareness→consideration→purchase anymore; it’s live→look→buy, and our job is to build memories, nudge in-market shoppers, and make buying super-easy.

Ethan Decker sits down with Italian marketer Laura Diral to unpack how even the most “boring” B2B brands can steal a little Prada-level attention and become unforgettable.

This week on Cover Brand Covers On Brand, Laura and Ethan tackle the Therabody finale—where stress, branding, and percussive devices collide—and unpack why the best ideas aren’t always the loudest, just the most human.

Even in fast-moving, newborn categories, the laws of brand physics still show up early—big brands get bigger, small brands stay smaller, wiggle stays wiggle—so judge yourself against the laws, not the vibes.