Ethan Decker sits down with Debbie Huttner of Pearl Wealth to talk doubling your business, the real meaning of branding, and how asking for referrals might be the best marketing move you’ve never tried.

Ethan Decker grabs a glass (of coffee, not champagne) with Jonathan James of Hybrancy to dive into the science behind social proof, why likability wins in business, and how timeless branding principles beat the latest marketing fads—every time.

Ethan Decker sits down with Charles Swann of Forage to riff on cover songs, debunk the myth of hyper-personalization, and uncover how real brand magic comes from authenticity—not AI slop.

Marketing audits almost always find the same four face-plants: you don’t actually know how customers think or behave, your segmentation is junk, your advertising is stuck in the short term, and you’re starving the future—especially talent.

Ethan Decker sits down with Daniel Rauchwerger to dig into city pop, elusive cover songs, and the age-old dance between gut instinct and data in making bold marketing moves.

Avoid crappy marketing data by assuming every metric is lying until it survives six brutal sniff-tests.

Ethan Decker sits down with Jenny Desmond of Vive Mas Tours to dig into taglines, travel branding, and how to get 55+ adventurers off the couch and into unforgettable Latin American experiences.

The funnel isn’t awareness→consideration→purchase anymore; it’s live→look→buy, and our job is to build memories, nudge in-market shoppers, and make buying super-easy.

Ethan Decker sits down with Italian marketer Laura Diral to unpack how even the most “boring” B2B brands can steal a little Prada-level attention and become unforgettable.

This week on Cover Brand Covers On Brand, Laura and Ethan tackle the Therabody finale—where stress, branding, and percussive devices collide—and unpack why the best ideas aren’t always the loudest, just the most human.

Even in fast-moving, newborn categories, the laws of brand physics still show up early—big brands get bigger, small brands stay smaller, wiggle stays wiggle—so judge yourself against the laws, not the vibes.

Ethan Decker sits down with Evante Daniels of Seeqer to dive into the science of branding, why context matters more than content, and how syncing with your audience’s nervous system is the new secret to unbeatable brands.

This week on Cover Brand Covers On Brand, Laura and Ethan dive into KitchenAid’s cordless campaign brief gone sideways—and explore why the smartest marketing starts with clarity, not chaos.

Turns out the best influencer bang for your buck isn’t the megastar or the micro — it’s that Goldilocks zone around a million followers, where engagement peaks before fame dilutes the magic.

Ethan Decker sits down with vocalist, songwriter, and teacher Amy Biondo to riff on cover songs, crafting unforgettable musical experiences, and how “vibe marketing” can make your band the obvious choice for life’s biggest occasions.

This week on Cover Brand Covers On Brand, Laura and Ethan tackle how Pillsbury’s 60-year-old Doughboy tries to stay relevant—and why great mascots, like great brands, need more than a smile to stick.t idea at a time.

This week on Cover Brand, Ethan sits down with  Michele Blazier and Arissa Kirkland of Bishop Fox to unpack why authenticity beats polish in B2B branding—and how behind-the-scenes moments build trust, connection, and real business growth.

Funny thing — nobody really likes those leftover candies, but we all think everyone else does, so we keep buying them anyway, a sweet little case study in the Abilene Paradox.

This week on Cover Brand Covers On Brand, Ethan and Laura tackle Captain Morgan’s impossible brief—make a Super Bowl ad go viral in ten months—and unpack why the best campaigns don’t chase virality, they build it one smart idea at a time.

Turns out your logo alone isn’t the showstopper you think it is — in those critical first two seconds, your sound does more for your brand than your symbol ever will, because our brains remember what they hear faster than what they see.