Consumers are people too

Just a friendly reminder that 

a) violent crime in the US is way lower than it has been in 25 years 

b) our perceptions are often way, way off from reality 

c) you should keep a few pounds of salt nearby when you read the next survey about Gen Z's buying habits or something

(Hat tip to Pew.)

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ARE AD AGENCIES NOW COMMODITIES?

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Big data isn’t science