Do you really need a brand story—and would you even know your toilet paper’s if you heard it?

You can grow by getting more buyers or getting buyers to buy more—but the research makes it pretty clear which one really matters.

Half of new businesses fail within five years—and the secret ingredient behind who makes it and who doesn’t is plain old luck.

How do you stand out when every brand copies the same features, benefits, and even personality?

Think organic buyers spend all their money on organic? In Germany, only 4% of households put even 20% of their food budget there.

We think viral hits spread like a cold—but most blow up fast, fade faster, and barely get passed along at all.

Do the laws of brand science apply to nonprofits? Yep—swap ‘customers’ for ‘donors,’ and the banana curve still holds.

Designalytics and IRI found that when testing new packaging, ‘liking’ doesn’t predict success—but a few other metrics definitely do.

We think college is a loyalty purchase—pick a school, love it forever—but the data tell a much messier story.

Gen Z says they love purpose—but when asked to rate their favorite brands, purpose barely makes the list.

Streaming data proves it again: big brands like Netflix win twice—more buyers and higher retention—while small brands suffer Double Jeopardy.

If you zoom out on a Google image search and can’t spot your brand fast, congrats—you look just like everyone else.

Grace Kite and Tom Roach found the classic ‘long and short’ pattern holds up—but with a twist I call the ‘ramp and bump.’

Heavy buyers aren’t your most loyal—because the more people buy, the more brands they buy.