Is There Brand Loyalty to Colleges?
We usually think of college (or uni) as a loyalty purchase (if we think of it as a purchase at all).
People pick a school, attend it, graduate from it, love it, bleed red & yellow (go Yeomen!), and even send their kids to their alma mater.
And graduation rate is one of our key quality metrics for how good a school is. Start there: end there.
But the data tell a different story.