Is churn normal in B2B industries?
B2B relationships have a reputation for being long and stable.
A common belief is, companies find a supplier they like — equipment, taxes, SaaS — and they stick with them. Because switching stinks.
B2B relationships have a reputation for being long and stable.
A common belief is, companies find a supplier they like — equipment, taxes, SaaS — and they stick with them. Because switching stinks.