Ethan Decker Ethan Decker

Do Ad Campaigns Suffer Wear-Out?

Like, what if the campaign is still on strategy, still makes sense, but isn’t working as hard as it used to? Or it’s already been a couple years? Does that mean it’s dead?


Four in five of the new campaigns did worse than the effective campaigns they replaced. (That’s 80% for you who don’t like to be ratioed. :-) )


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