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The Most ABSurd Blog
Is it time to ditch generational labels?
Should we stop making sweeping claims about Gen Z and Boomers? Yep—most ‘generational differences’ are really just smooth, age-old trends.
Does GEN-Z Really Prefer Brands With Purpose?
Gen Z says they love purpose—but when asked to rate their favorite brands, purpose barely makes the list.
Do 'generations' exist?
BBH Labs found Gen-Xers have less in common than Guardian readers or crossword fans—so maybe generations aren’t such a thing after all.