Should You ”Bland” Your Brand?

Just to clarify: a logo is not a ‘brand’. Or at least it’s not your BRAND: your ‘Big B’ brand is your entire reputation and the sum total of all you do — product, pricing, where you’re sold, what your CEO Tweets, is it hip on Cape Cod, do you have a store in Monaco, etc.

But a logo is a key, often essential element of your brand. It’s your “little b” brand. 

Here are 3 key reasons to keep (or create) a funky logo: