How many “positions” are there anyway?
It’s a slippery fish. “Positioning” has as many definitions as “brand”, “love”, and “sport.”
Many positioning exercises lay out the who-what-where-when-why-&-how of your offering. Like positioning Mad Libs: “For [ ], our brand is the only [ ] that [ ] your tummy because we [ ].”
Is Your Brand Easy to Recognize?
A quick & unscientific way to test is to do an online image search of “your brand” or “your brand + your category”. (E.g., “Starbucks”, or “Starbucks coffee”.) Then zooooom out (Ctrl - or Cmd - ).
Check it on its own & against competitors. Can you tell them apart? Is there anything beyond your logo or product that pops? Do you look like everyone else, or are you creating your own distinct look?