Most ads fade fast—but Geico’s ‘Hump Day’ proved that tying your brand to a recurring trigger can make it pop every single Wednesday.

We love the myth of the tiny brand with die-hard fans—but in kombucha and beyond, the data say big brands win on loyalty too.

NPD found that nearly three-quarters of buyers are light buyers—the universal Banana Curve strikes again.

Big purchases should mean big consideration—but DMEautomotive found most buyers barely shop around at all.

Columbia researchers found a ‘tale of two cities’ between marketing academia and practice—the gap is wide, and getting wider.

Thinkbox found multi-channel campaigns really do work—each medium boosts another by about 8%, with TV leading the pack.

Everyone wants ‘ownable’ brand assets—but Ehrenberg-Bass’s global study of 1,200 elements shows few are truly unique.

The data is clear—small brands don’t have super-loyal fans; they just have fewer buyers who buy less often.

Kantar found that how often—or where—you show your brand in an ad doesn’t actually boost recall. Yowza.

Charm pricing works like an optical illusion—once you see the trick, you still can’t unsee it.

Heavy buyers aren’t your most loyal—because the more people buy, the more brands they buy.

Every brand wants to ‘own heritage,’ but in mature categories, size—not story—drives those associations.

One veteran fMRI researcher says the field’s at risk—because brain-scan follow-ups barely match the original results.

Cadbury’s ‘new’ logo isn’t the story—the real design win is how the whole pack works on shelves, where shoppers just want to find their candy.

iBotta’s receipt data shows what brand science’s been saying for years—‘loyalty’ isn’t all that loyal.

Everyone’s predicting the death of everything from offices to the NFL—but history says most industries don’t die, they just shrink and adapt.

Big data promised perfect prediction—but Covid reminded us some ‘surprises’ were clearly on the radar all along.

Every year we crown Super Bowl ad winners—but whether they ‘worked’ depends on which scoreboard you’re watching: surveys, buzz, sales, or just your gut.

‘Advertising is the tax you pay for being unremarkable,’ they say—but even the most remarkable brands, from Apple to Uber, still pay it gladly.