Do nonprofits follow the laws of brand growth?

Does brand science apply to charities and foundations and donors and stuff?

TL;DR: yes.

F’rinstance, all brands have a banana curve of buyers. Not a bell curve. Not a flat line. Not a loyal lump.

Big brands have bigger *ahem* bananas than small ones. But they don’t have a different shape or distribution

Well, if you swap ‘customers’ with ‘donors’, you see the same laws apply to nonprofits.