Do platforms “own” their users?
TL;DR: Nope.
As a sequel to last week’s post (Do brands “own” their buyers?), here’s another set of cross-usage data. This time for social media.
We like to think we “own” our users. Or that “our” users are totes not like “their” users. Pinterest vs LinkedIn. Facebook vs Snapchat.
But it’s more complex than that.
Do we “own” our customers?
We often like to think we “own” our customers.
That “our” buyers are totes not like “their” buyers.
Coke vs Pepsi. Coach vs Chanel. Home Depot vs Lowe's.
But it mostly ain’t so.