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The Most ABSurd Blog
Is Advertising a “Tax on the Poor”?
Antenna found that rich or poor, we skip—or sit through—ads in about equal measure.
Are Premium Brands Only Bought By Affluent People?
You’d think rich people buy premium and everyone else buys cheap—but Europanel’s data shows shampoo doesn’t care about your income.
Don't target Millennials after all
Marketers love chasing Millennials — they’re young, hip, and values-driven! Also: broke. Low wages, high debt, and zero wealth make “purpose” less a virtue and more a survival strategy.