Ethan Decker 2/18/22 Ethan Decker 2/18/22

What Your Media Says About Your Brand

But what about entire swaths of media? If you advertise on TV, does that signal something that advertising on social media doesn't?

Ethan Decker 9/14/21 Ethan Decker 9/14/21

How considered are those purchases?

Ethan Decker 8/31/21 Ethan Decker 8/31/21

The marketing-academia gap

Ethan Decker 8/6/21 Ethan Decker 8/6/21

Who responds to ads?

Ethan Decker 7/22/21 Ethan Decker 7/22/21

How does brand building work?

Ethan Decker 6/16/21 Ethan Decker 6/16/21

Is there cross-media synergy?

Ethan Decker 5/25/21 Ethan Decker 5/25/21

Do 'generations' exist?

Ethan Decker 5/7/21 Ethan Decker 5/7/21

So you want people to share your ad

Ethan Decker 4/21/21 Ethan Decker 4/21/21

Stories beat montages

Ethan Decker 4/15/21 Ethan Decker 4/15/21

How fragile is your brand?

Ethan Decker 4/1/21 Ethan Decker 4/1/21

So you want an "ownable" brand asset...

Ethan Decker 3/23/21 Ethan Decker 3/23/21

Small brands don't have loyal fanbases

Ethan Decker 3/15/21 Ethan Decker 3/15/21

The science of Zoom fatigue

Ethan Decker 3/15/21 Ethan Decker 3/15/21

The wiggle room in marketing science

Ethan Decker 3/9/21 Ethan Decker 3/9/21

What's better than a logo in an ad?

Ethan Decker 3/2/21 Ethan Decker 3/2/21

But how many times did you show the brand?

Ethan Decker 2/23/21 Ethan Decker 2/23/21

Steal share or grow the category?

Ethan Decker 1/6/21 Ethan Decker 1/6/21

Cognitive illusions

Here’s one reason brand science is hard: shoppers at times are totally logical and utterly irrational. Take “cham” prices.

Ethan Decker 12/23/20 Ethan Decker 12/23/20

Are Costco members loyal or not?

Ethan Decker 12/10/20 Ethan Decker 12/10/20

Heavy buyers aren't loyal buyers

What Your Media Says About Your Brand

How considered are those purchases?

The marketing-academia gap

Who responds to ads?

How does brand building work?

Is there cross-media synergy?

Do 'generations' exist?

So you want people to share your ad

How fragile is your brand?

So you want an "ownable" brand asset...

Small brands don't have loyal fanbases

The science of Zoom fatigue

The wiggle room in marketing science

What's better than a logo in an ad?

But how many times did you show the brand?

Steal share or grow the category?

Cognitive illusions

Are Costco members loyal or not?

Heavy buyers aren't loyal buyers

ABS at SXSW

ABS In the media

Keynote inquiries

Training inquiries