How bland can brands get, anyway?
In the past 20 years, bland cars — black, white, gray, silver (aka gentrified gray) — have gone from 60% of all new cars to 80%. Yowza!
White cars are #1, having nearly doubled from 16% to 28%.
Does travel ‘consumption’ follow brand laws?
Unless you have one client and it’s the Dept of Defense, you probably have a banana curve of buyers. It might be when measured over years for B2B accounts, or for weeks for coffee shops. But it’s quite the universal pattern.