What were the best (& worst) posts from us this year?

Let’s start with the best. Here are the top 3 Most Interesting Posts as voted by you, The Public:

#3: DID GOT MILK GOT SALES? 

1/30/24. 125K views, 122 comments.

A back-of-the-napkin analysis suggests that campaigns that are iconic and famous and adored might not always be as effective as we think.

#2: HOW BIG SHOULD YOU MAKE THE LOGO? 

12/17/24. 306K views. 166 comments.

A tidy study that, IMO, suggests we have a lot of latitude for — yes — making the logo bigger. Especially given the crazy-low levels of brand linkage most ads have.

#1: MAPS CAN LIE. 

5.7MM views. 612 comments.

A pre-election post arguing that the most popular election map is a crappy way to show election results. 

And now for the worst (or, as I like to call them, the wurst).

#3: HOW MUCH DO AD AGENCIES LOVE YOUNG PEOPLE?

4/2/24. 7K views. 19 comments.

A lot. Like, they’re obsessed with them: hiring them, targeting, them, persona-ifying them. 

#2: RUNNING RADIO ADS? FIX YOUR BRAND LINKAGE.

5/15/24. 4K views. 27 comments.

Most radio ads STINK at brand linkage. Fix it stat, or you’re wasting money. (Doesn’t just apply to radio, BTW)

#1: HOW BAD IS THE AVERAGE AD?

2/6/24. 3K views, 19 comments.

Turns out it’s bad. Really bad. Most ads are weak sauce.

Go back & read stuff you missed. Or skip it.

Either way, get ready for all-new, tree-ripened, evidence-based insights about improving your brand & growing your business in 2025.