$320 for a designer mask?
File under "conditions change; people don't."
Highsnobiety reports that face masks might be the new sneaker for hype culture. (You know: the folks who pay $700 for an Adidas X Kanye limited-edition shoe.)
Masks from BAPE, OFF-WHITE, Supreme, and others are now selling for north of $300 on StockX, a sneaker & fashion marketplace.
Will the pandemic change things? Absolutely. Shifts will be seismic in fashion, learning, entertainment, dining, and much more.
Will the pandemic change people? Not so much. We'll still crave belonging, attractiveness, status, security, and novelty. (And other stuff like mastery, fun, flow, and purpose.)
Full article here.
(Note; the BAPE Color Camo Shark Mask in Red might be worth the $219 if it gets my kid to wear his damn mask at the park.)