Can music really nudge what people buy? A UK wine shop experiment says oui—and ja.

When Brits were asked who they trust most, doctors topped the list—and ad execs came dead last.

System1 tested 100,000 ads and found most are, well, bananas—lots of weak ones, almost no greats, especially in B2B.

Conditions change; people don’t—masks might be the new sneakers, but our craving for status, belonging, and novelty stays the same.

BMW’s new logo may ‘radiate openness,’ but a logo’s first job isn’t vibe—it’s being findable, fast, and unmistakably yours.

Marketers and ad folks don’t exactly mirror ‘middle America’—we watch less TV, take more risks, and live very different lives from our audiences.

A six-year study of 40 car brands found ad spend correlated with sales more than quality, satisfaction, or even product lineup.