Cover Brand: Brand Archetypes
Are you struggling to define your brand’s voice in a competitive market? This episode is your roadmap. Nikki Nagy, founder of Las Olas Luxury Living, joins Ethan Decker to unpack her journey from frustrated shopper to innovative business owner—building a pool furniture brand that bridges the gap between luxury and affordability. Discover how Nikki leveraged clever design innovations (like a two-piece pool lounger!) and a smart shipping model to outmaneuver legacy brands. They discuss how to select and flex your brand archetype, blend personality traits for maximum stickiness, and tailor your messaging for different audience touchpoints without losing authenticity. Perfect for entrepreneurs, brand managers, or anyone looking to make their business stand out and connect with customers on a deeper level.
What You'll Learn:
How Las Olas Luxury Living disrupted the pool furniture market with innovation and clever logistics
The power of brand archetypes—what they are, how to choose one, and why flexing your voice matters
Why blending personality traits can make your brand more memorable and “sticky”
Strategies for evolving your brand voice across channels and customer journeys
Tools and tactics for fighting unfair and staying ahead of copycat competitors
The role of sonic branding and creative assets in strengthening brand recognition
Links to Additional Resources:
More about Las Olas Luxury Living
Podcast Host: Ethan Decker on LinkedIn
Ready to make your brand stand out in a crowded market? Listen now for actionable strategies and inspiration. If you found these insights helpful, share this episode with a fellow entrepreneur or marketing pro, and roam around the website to dive deeper into the principles of brand science.
