Funky Taglines Are Good Taglines

"Come on home." "Make it great." "Bold moves." People First." "Do something wonderful." "Find your happy." "Find your fave." "Find your more." "Empower your vision."

Do you remember what category these are for, much less what brand? I don't, and I just looked them up.

How about "the quicker picker-upper?" Or "Stay thirsty, my friends." Or "We have the meats!"

Taglines, slogans, & straplines are supposed to be useful devices to help people think of your brand, and maybe even think something particular about your brand.

So they should do 2 or maybe 3 things:
1. Get linked to your brand and not your competitor's.
2. Be memorable AT ALL.
3. Say something about you.

A little old study did a good job showing what makes for a memorable and distinct tagline. In this case, for Heineken.

The standout in the bunch was "The beer that made Milwaukee jealous." You can see how this is better than "Others can't compete" or "Makes the night special".

Not only is it distinct, it adds this great thing about jealousy — from a city, weirdly enough (though a city that's maybe synonymous with domestic beer). This is a far cry from the generic "verb your noun" slogans you see — and forget — every day.

Does every brand need a tagline or slogan? No way. But if you're gonna use one, make it funky.

(And before you mention "Just Do It", just don't. Not unless you're gonna invest $Billions and decades into making a few simple words mean a whole lot and get cemented to your brand.)