Cover Brand: Sizzle and Impact
Ready to energize your nonprofit branding? In this episode of Cover Brand, host Ethan Decker is joined by Chris Barge, the creative force behind the Boulder Library Foundation. Discover why reputation is everything (the "Big B" brand), how nonprofit organizations can move beyond logos and colors, and why a little bit of flash isn't just for big companies—it's essential for growth and impact.
Learn from real-life examples, including viral campaigns like the ALS Ice Bucket Challenge and partnerships that bring bestselling authors to Boulder. Chris and Ethan break down the stigma around “sizzle” in the nonprofit sector and share hands-on tactics for increasing your organization's visibility and support. Whether you're a nonprofit leader, marketer, or entrepreneur, their insights will help you harness your brand's full potential and make your mission truly unforgettable!
Main Topics Covered:
The difference between "Big B" brand (reputation) and "Little b" brand (visuals)
Branding challenges unique to nonprofits and small foundations
Why “sizzle” and being iconic matters—even for nonprofits
Flashy nonprofit campaigns that drove real impact (like the ALS Ice Bucket Challenge)
Building partnerships and hosting headline-grabbing events for a lasting profile boost
Strategies to connect community passion with your organization’s identity
How to balance mission-driven values with attention-grabbing marketing tactics
Additional Resources:
Are you ready to add more sizzle to your nonprofit brand? Take action today by brainstorming one bold idea to raise your organization’s visibility—whether that's a high-profile event, a viral campaign, or partnering with local icons. Share your thoughts or results with us on social media, and let’s keep the conversation going!
Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!
