Dude Wipes may scream ‘for men,’ but surprise—the brand’s biggest fans aren’t all dudes.

Want a logo that stands out? The best brands know relevance isn’t the goal—distinctiveness is.

That satisfying car door thunk? It’s no accident—it’s psychoacoustics at work, proving how easily our brains let one impression shape another.

How do you stand out when every brand copies the same features, benefits, and even personality?

Think organic buyers spend all their money on organic? In Germany, only 4% of households put even 20% of their food budget there.

Brands want to sell phones and mattresses, not solve crises—but in moments like these, silence and statements both spark backlash.

Marketers and ad folks don’t exactly mirror ‘middle America’—we watch less TV, take more risks, and live very different lives from our audiences.

A six-year study of 40 car brands found ad spend correlated with sales more than quality, satisfaction, or even product lineup.