How Much Do Ad Agencies Love Young People?
*Obvi that means old people are, uh, well, ah.
“It’s not that you’re… We’re just going in a different direction…”
(I can neither confirm nor deny whether this is a real quote spoken to me.)
Why Aren't Old People in Your Ads?
I mean, they’re not in almost any ads, outside the obvious ones for medical devices prescription medication.
Do ads have to completely mirror your audience? Of course not.
But adland is stuck in a curiously ageist loop that could be leaving millions — or billions — on the table.