Marketers fear haters, but the real problem is indifference—most people don’t dislike your brand, they just don’t notice it.

Everyone’s flattening their logos to look modern and minimal—and ending up looking exactly like everyone else.

If you zoom out on a Google image search and can’t spot your brand fast, congrats—you look just like everyone else.

A massive EU study of 650,000 firms found the winners weren’t chasing growth—they started with profits first.

Everyone wants ‘ownable’ brand assets—but Ehrenberg-Bass’s global study of 1,200 elements shows few are truly unique.

The data is clear—small brands don’t have super-loyal fans; they just have fewer buyers who buy less often.

Heavy buyers aren’t your most loyal—because the more people buy, the more brands they buy.

Turns out buying airplanes looks a lot like buying sneakers—B2B and B2C follow the same laws of brand science.

Every brand wants to ‘own heritage,’ but in mature categories, size—not story—drives those associations.

Every year we crown Super Bowl ad winners—but whether they ‘worked’ depends on which scoreboard you’re watching: surveys, buzz, sales, or just your gut.

We think car buyers are fiercely loyal, but most switch brands far more often than marketers—or Steve Ballmer—would believe.

Amazon’s Marketplace may boost sales, but moldy jerky and expired baby formula are eating away at its brand trust.

A massive study of 250 grocery brands found TV ads barely move short-term sales—good ones pay off in the long run, not week to week.

A century after Wanamaker, we still don’t know which half of our marketing beliefs are wrong—but brand science can finally show us.

Can AI really write better headlines than humans — or is it just really good at stealing from Ogilvy’s playbook?

Purple’s pouring money into TV because they actually want to grow big—and TV, the “dying” medium no one watches anymore, is still one of the best ways to do it.