Like, how they physically like to GET and PAY for your products or services?

Domino’s, f’rinstance, recently revealed that there’s only a 15% overlap between their carryout customers and their delivery customers.

That’s right: only 15% of their customers do both carryout & delivery. The rest are like Capulets and Montagues: never the twain shall meet.

It’s as if the shopping style alone has segmented the world into two entirely different markets for pizza.