Think organic buyers spend all their money on organic? In Germany, only 4% of households put even 20% of their food budget there.

Can music really nudge what people buy? A UK wine shop experiment says oui—and ja.

If you’re refreshing your brand, don’t toss your hard-earned equity—Signs.com’s logo memory test shows why what’s in people’s heads matters most.

Sorry, but most young consumers have no idea your brand even has a cause—DoSomething found 87 big brands shouting into the void.

Should we stop making sweeping claims about Gen Z and Boomers? Yep—most ‘generational differences’ are really just smooth, age-old trends.

Before freaking out over low brand scores, check your weight class—big brands always rate higher on every attribute. It’s a law of branding.