How many “positions” are there anyway?  
Ethan Decker Ethan Decker

How many “positions” are there anyway?  

It’s a slippery fish. “Positioning” has as many definitions as “brand”, “love”, and “sport.”

Many positioning exercises lay out the who-what-where-when-why-&-how of your offering. Like positioning Mad Libs: “For [ ], our brand is the only [ ] that [ ] your tummy because we [ ].”

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