How Valuable is Your “Brand”?

It’s gotta be more than just your revenue, or your market cap. But how do you measure it? Is it $10M or $10B?

Interbrand just released their latest list of the best global brands. Their formula is “financial performance” + “the role the brand plays in purchase decisions” + “the brand’s competitive strength and its ability to create loyalty.” It’s a secret sauce, but it does meet ISO standards.

BrandZ and Brand Finance have their own methods. Jonathan Knowles was kind enough to gather the data for all three.

Overall, they mostly agree on the ranking of the world’s strongest brands. Whew.

But they disagree quite a bit on the dollar values.