Is Advertising a "Tax for Being Unremarkable"?
If this is true, why is Amazon — clearly a pretty remarkable company, a TECH company, and seemingly ubiquitous — why is it the largest advertiser in the US today, spending $16.9Bn last year on ads?
Funky Taglines Are Good Taglines
Taglines, slogans, & straplines are supposed to be useful devices to help people think of your brand, and maybe even think something particular about your brand.
What Your Media Says About Your Brand
But what about entire swaths of media? If you advertise on TV, does that signal something that advertising on social media doesn't?
Cognitive illusions
Here’s one reason brand science is hard: shoppers at times are totally logical and utterly irrational. Take “cham” prices.