Interactive Online Workshop
You’ve read it online. Or saw it at a conference like SXSW. Or heard it on a podcast like “Let’s Talk Branding”. Now you want to raise your brand science game.
Join me for a virtual, interactive introduction to The Laws and Levers of Brand Growth.
What it is
This 90-minute virtual workshop is in two parts. First, you’ll get a 45-minute overview of the laws and levers of brand growth.
The second half will be a Q&A where you will be able to ask questions specific to your brand’s situation & your needs. We’ll discuss how the laws & levers apply to your business.
Outcomes
Dispelling the most prevalent fairy tales about how brands grow
Learning the three most important and universal laws of marketing
Learning the difference between laws and levers
Getting an overview of strategic and creative levers for effective brand-building
Learn how the laws & levers apply to your brand
More Details
Brilliant, effective marketing can be broken into two parts: laws and levers.
The laws of marketing, while well-known in academia for 50 years, are news for most marketers. We’ll begin with an overview of three of the most important laws of brand science. Via thought exercises, anecdotes, and extensive evidence, you will re-tune your intuition about how branding and advertising actually work.
These laws will show that some of our most tightly-held beliefs about marketing are actually fairy tales: things we wish were true, or that make for a good story, but aren’t supported by the evidence.
But laws are just half the picture.
That’s where levers come in. We’ll cover the difference between laws and levers, and why they’re so often confused. Then you’ll get an overview of how levers work and how to use them.
By understanding the laws & levers of brand science, you can avoid the most common pitfalls that even the world’s largest brands stumble into.
And you’ll leave the workshop not just with new knowledge and new stories, but a new intuition about how branding and marketing work.
You’ve read it online. Or saw it at a conference like SXSW. Or heard it on a podcast like “Let’s Talk Branding”. Now you want to raise your brand science game.
Join me for a virtual, interactive introduction to The Laws and Levers of Brand Growth.
What it is
This 90-minute virtual workshop is in two parts. First, you’ll get a 45-minute overview of the laws and levers of brand growth.
The second half will be a Q&A where you will be able to ask questions specific to your brand’s situation & your needs. We’ll discuss how the laws & levers apply to your business.
Outcomes
Dispelling the most prevalent fairy tales about how brands grow
Learning the three most important and universal laws of marketing
Learning the difference between laws and levers
Getting an overview of strategic and creative levers for effective brand-building
Learn how the laws & levers apply to your brand
More Details
Brilliant, effective marketing can be broken into two parts: laws and levers.
The laws of marketing, while well-known in academia for 50 years, are news for most marketers. We’ll begin with an overview of three of the most important laws of brand science. Via thought exercises, anecdotes, and extensive evidence, you will re-tune your intuition about how branding and advertising actually work.
These laws will show that some of our most tightly-held beliefs about marketing are actually fairy tales: things we wish were true, or that make for a good story, but aren’t supported by the evidence.
But laws are just half the picture.
That’s where levers come in. We’ll cover the difference between laws and levers, and why they’re so often confused. Then you’ll get an overview of how levers work and how to use them.
By understanding the laws & levers of brand science, you can avoid the most common pitfalls that even the world’s largest brands stumble into.
And you’ll leave the workshop not just with new knowledge and new stories, but a new intuition about how branding and marketing work.
You’ve read it online. Or saw it at a conference like SXSW. Or heard it on a podcast like “Let’s Talk Branding”. Now you want to raise your brand science game.
Join me for a virtual, interactive introduction to The Laws and Levers of Brand Growth.
What it is
This 90-minute virtual workshop is in two parts. First, you’ll get a 45-minute overview of the laws and levers of brand growth.
The second half will be a Q&A where you will be able to ask questions specific to your brand’s situation & your needs. We’ll discuss how the laws & levers apply to your business.
Outcomes
Dispelling the most prevalent fairy tales about how brands grow
Learning the three most important and universal laws of marketing
Learning the difference between laws and levers
Getting an overview of strategic and creative levers for effective brand-building
Learn how the laws & levers apply to your brand
More Details
Brilliant, effective marketing can be broken into two parts: laws and levers.
The laws of marketing, while well-known in academia for 50 years, are news for most marketers. We’ll begin with an overview of three of the most important laws of brand science. Via thought exercises, anecdotes, and extensive evidence, you will re-tune your intuition about how branding and advertising actually work.
These laws will show that some of our most tightly-held beliefs about marketing are actually fairy tales: things we wish were true, or that make for a good story, but aren’t supported by the evidence.
But laws are just half the picture.
That’s where levers come in. We’ll cover the difference between laws and levers, and why they’re so often confused. Then you’ll get an overview of how levers work and how to use them.
By understanding the laws & levers of brand science, you can avoid the most common pitfalls that even the world’s largest brands stumble into.
And you’ll leave the workshop not just with new knowledge and new stories, but a new intuition about how branding and marketing work.