SHOULD YOU LET THE PUBLIC VOTE ON A DESIGN PROJECT?

Probably not.

Or if you do, don't let them have the final vote.

Ulster, NY found out the hard way when they let the public choose their 'I VOTED' sticker.

200,000 people voted. And 93% chose that weird, sketchy sketchy spiderface design.

Distinctive? Hell yes. Inviting? Not so much. On brief? Probly not. Funny? Absolutely.

A similar thing happened in 2016 when the British government wanted to name a big Antarctic research boat. The people picked "Boaty McBoatface."

As Minnesota prepares to update its abomination of a state flag, they should absolutely invite the public to participate in the process.

But please. Don't let them vote on their own entries.


WANT MORE BRAND SCIENCE IN YOUR LIFE?

Call, email, or message us for more brand science hotness:

  • Keynotes for conferences & offsites.

  • 1-day intensives for your company, leadership team, or marketing team.

  • Multi-day brand science training for your marketing team.

  • Brand strategy projects.

  • Coming soon: Brand Science, The Book!

Previous
Previous

What are Your Assumptions About Consumers?

Next
Next

Is There Brand Loyalty to Colleges?