Want a logo that stands out? The best brands know relevance isn’t the goal—distinctiveness is.

If you’re refreshing your brand, don’t toss your hard-earned equity—Signs.com’s logo memory test shows why what’s in people’s heads matters most.

Ipsos and JKR found your most powerful brand asset isn’t your logo—it’s your product itself, like Oreos, Ray-Bans, and Legos.

Should you let the public design your brand? Probably not—just ask Ulster, NY, where 93% voted for a weird spiderface sticker.

You’d think slapping your logo on an ad boosts recall—but Ipsos found other brand cues work way harder.

Cadbury’s ‘new’ logo isn’t the story—the real design win is how the whole pack works on shelves, where shoppers just want to find their candy.