What does it take for people to actually remember your ad was for you? DVJ Insights tested it with 1,200 viewers—and the results are eye-opening.

Does it really matter if customers say they’re ‘highly satisfied’? The data says yes—and also, not really.

You’d think pricier booze comes in heavier bottles—but across 800 spirits, the correlation between price and weight is basically zero.

Nielsen analyzed 500 campaigns and found click-through rate predicts… nothing—not recall, awareness, intent, or even ROI.

Are there brands with few buyers but heavy loyalty? Kantar’s global data says nope—penetration and buy rate move in perfect lockstep.

System1 tested 131 radio ads—and even right after hearing them, 40% of people couldn’t name the brand.

‘Got Milk?’ ran for decades, featured hundreds of celebs—even Yoda—but did it actually work? Look at the data, you must.