Cover Brand : What is “Brand”?

In this episode of Cover Brand, Ethan Decker sits down with Marc Wallace, a Vistage master chair and seasoned executive coach, to discuss the multifaceted world of branding. What is a brand? How is it defined? How do different elements like logos and reputation play into a company's overall image? Listeners will gain insights into the importance of both "Big B" branding, which encompasses a company's entire reputation, and "Little b" branding, which involves the tangible elements like logos and colors. Through engaging anecdotes and examples from industry giants like Starbucks and Apple, discover how these two sides of branding can work together to create a robust brand identity. Whether you're a seasoned marketer or a small business owner, this episode will equip you with the knowledge to enhance your brand's presence in the market.

Main Topics:

• Understanding the dual nature of branding: Big B vs. Little b

• The importance of logos, colors, and mascots

• Real-world examples: Starbucks, Apple, McDonald’s, and GEICO

• The role of reputation in branding

• Consistency and reliability as keys to strong branding

Don't just listen—apply these insights to make your brand stand out in a crowded market. Recognize the power of both your visible brand elements and your reputation to create a holistic brand strategy.

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