Cover Brand : Brand Architecture
Host Ethan Decker sits down with certified professional photographer and business strategist, Peggy McCartha. They discuss this thing called ”brand architecture”, a way to think about managing multiple intersecting businesses under a cohesive roof. Whether you're an entrepreneur managing multiple ventures or a brand manager overseeing several brands, you’ll find valuable insights in this chat.
Episode Description: Join Ethan Decker and his guest, Peggy McCartha, as they explore the intricacies of brand architecture in the latest episode of Cover Brand. Peggy, with over 36 years of experience in photography and business strategy, shares her journey of managing multiple business brands, including Headshots by Peggy, Quintesphere, TimeBenders, and Global Business Plaza. They tackle the challenges of creating a cohesive identity when multiple offerings intersect and provide actionable strategies to decide between a "branded house" and a "house of brands". This episode is packed with insightful advice to help you streamline your brand strategy, ensure consistent messaging, and reach your target audience effectively.
Key Topics Covered:
Understanding brand architecture: "Branded House" vs. "House of Brands."
Strategies to manage intersecting businesses under one brand identity.
The importance of identifying and targeting your audience for each offering.
Real-world examples from well-known companies like Kirkland, Coca-Cola, and Procter & Gamble.
Tips for consolidating offerings when targeting overlapping audiences.
Links to Additional Resources:
Discover the Global Business Plaza!
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