How do you know if your brand is “on brand”?

“Is this work on brand?”

We’ve all heard it before: the question of whether your Instagram post is “on brand”. Or your photo shoot. Or your radio spot.

Usually, it's tested by checking with someone inside the company who knows the brand well. 

Maybe the founder. Or someone in design who knows the Pantone colors for the logo too. Maybe someone in marketing when it comes to a message or an activation. 

But here’s the thing: you really can’t know if something is “on brand” or not, until you ask the people for whom it’ll matter the most: 

Your buyers and your prospects….

+++++++++++

This week, we have a new twist. This is the beginning of an article I wrote in partnership with Tracksuit, the brand tracking company.

It’s a long article. Well, quite a bit longer than my usual posts. 

So we’ve put it up on the Tracksuit blog. It’s got pretty pictures & everything:

So go visit Tracksuit’s stylish blog and read the whole thing. 

And find out how to, uh, find out if your brand is on brand.