Does any car brand buck the Law of the Demand Curve?
Charts Ethan Decker Charts Ethan Decker

Does any car brand buck the Law of the Demand Curve?

Like, can you have a high-priced car that’s also a high-volume car?

It’s one of the oldest truisms in business: if you raise your prices, demand (and thus volume) should go down. It’s the ‘Demand Curve’. Augustin Cournot described it in 1838.

But in these ‘unprecedented times’, does it hold up? Why yes, it holds up remarkably well.

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How hard is it to buck demand curves?
Charts Ethan Decker Charts Ethan Decker

How hard is it to buck demand curves?

Like, can you have a high-priced product that’s also a high-volume product?

It’s one of the oldest truisms in business: if you raise your prices, demand (and thus volume) should go down. It’s the ‘Demand Curve’. Augustin Cournot described the relationship in 1838 (20 years before the invention of the oil well).

But now that we have zillabits of data, does it hold up? Why yes, it holds up remarkably well.

Read More