
What face should you make on your YouTube Thumbail?
Like, does changing your facial expression impact your viewcount?
Heck yeah it does.
Kapwing used an automated facial coding tool to see which facial expression (happy, afraid, surprised, disgusted, etc.) on the thumbnail got the highest view counts on YouTube. They checked hundreds of the most-viewed videos for the top 10 ‘Tubers in each of 10 categories (music, comedy, science, etc.).

How should you interpret your purchase funnel?
Like, should you worry if your consideration rate is lower than the industry average?
F’rinstance, if you look at outdoor apparel brands in the US, you find that The North Face’s funnel is big, Patagonia’s is medium, and Helly Hansen’s is tiny.

Are old people more brand loyal?
My friend Benjamin Cawthray at Kantar wondered about this. So he checked Kantar’s panel of ~30,000 UK households across ten category-leading grocery brands.
One measure of brand loyalty (lord I hate that term) is ‘share of wallet’ (SoW): f’rinstance, what percent of a household’s bottled water purchases go to a single brand, like Evian (the category leader)?

Does any car brand buck the Law of the Demand Curve?
Like, can you have a high-priced car that’s also a high-volume car?
It’s one of the oldest truisms in business: if you raise your prices, demand (and thus volume) should go down. It’s the ‘Demand Curve’. Augustin Cournot described it in 1838.
But in these ‘unprecedented times’, does it hold up? Why yes, it holds up remarkably well.

How hard is it to buck demand curves?
Like, can you have a high-priced product that’s also a high-volume product?
It’s one of the oldest truisms in business: if you raise your prices, demand (and thus volume) should go down. It’s the ‘Demand Curve’. Augustin Cournot described the relationship in 1838 (20 years before the invention of the oil well).
But now that we have zillabits of data, does it hold up? Why yes, it holds up remarkably well.

How crappy is digital targeting, really?
Like, one of the big promises of digital media is targeting. HYPERtargeting even.
But how accurate is the data these big ad platforms have on us?
Adlook decided to find out.

What Would an Applied Brand Science Podcast be Like?
Find out right meow.
“Hello world; is this thing on?”
It’s official: We’ve launched a podcast: COVER BRAND. We LOVE our alma mater, right?! We bleed gold & blue (or crimson & silver, or)

How “loyal” are people to their college or university?
We LOVE our alma mater, right?! We bleed gold & blue (or crimson & silver, or).
But what does “brand loyalty” look like for colleges & universities?