What Would an Applied Brand Science Podcast be Like?

Find out right meow.

“Hello world; is this thing on?”

It’s official: We’ve launched a podcast: COVER BRAND. 

WHAT’S IT LIKE?

Short episodes (10-15m). Big questions. Clear answers. Fun conversations. 

Each episode is like a call-in show with a little lesson about marketing & advertising & branding, a couple words of wisdom, and hopefully a nugget you can apply to your own company. 

WHY’S IT CALLED COVER BRAND?

Because it covers all things branding, marketing and advertising. And, uh, we like cover songs. And music references.

WHERE DO I LISTEN?

It’s on All The Places, including Spotify, Apple, YouTube, TikTok, IHeart, and Amazon. Pick your favorite and if you like it, subscribe or follow. The first three episodes are live as of March 18. New episodes will drop each Tuesday. 

WHY A PODCAST?

Basically it’s to let everyone eavesdrop on the chats I have over coffee or cocktails with folks just like you. My brain is chock-full of things I’ve learned in 20 years of marketing, 10 years of ecosystem science, a smattering of theater & improv, and that year when I inadvertently created the top-rated cocktail bar in Boulder. Some of that stuff in the brain attic turns out to be useful to others too.

CAN I “CALL IN” WITH A QUESTION?

Absolutely. If you’re up for being on air, we’ll schedule some time. If not, I’ll feed your question into La Machine and get to it some other way.

IS THIS ALL YOU DO NOW?

Nope. Along with the podcast & newsletter, I’m still doing brand strategy and brand science training. F’rinstance: 

For small brands and startups, I offer Brand TuneUps: a quick, affordable way to get your brand checked out, souped up, and assessed for further fixes. 

For larger brands, I do bespoke brand strategy consulting: brand DNA, audience analysis & targeting, brand platforms, & campaign strategy.

For larger company teams, I offer brand science training to get the whole team on the same page about the laws & levers of brand growth, and help develop their brand-building muscle.

For offsites, meetings & conferences, I do keynotes and talks on all manner of topics around brands, marketing, storyselling, mythbusting, and advertising.

I also do online intros to the Laws and Levers of Brand Science throughout the year, as well as cover other topics like Buyer Behavior & Data Visualization. You can subscribe to the event calendar and get notifications when I put one up. 

If you think your company could use a little brand science or a lot, reach out and schedule a chat. 

And if you don’t think your company could use brand science, call anyway and we can talk about pisco sours.