Dove’s famous for purpose-driven marketing—but is its growth really about the cause, or something else entirely?

Advertising loves to talk diversity—but when it comes to age, agencies still skew young. Really young.

System1 tested 100,000 ads and found most are, well, bananas—lots of weak ones, almost no greats, especially in B2B.

‘Got Milk?’ ran for decades, featured hundreds of celebs—even Yoda—but did it actually work? Look at the data, you must.

Need a logo? Copy your competitors. Need a font? Go with Arial—the universal signal for ‘we are forgettable.’

ROI—and its sidekick ROAS—still rule marketing dashboards because they’re easy, logical, and instantly boostable, if not always meaningful.

Everyone’s flattening their logos to look modern and minimal—and ending up looking exactly like everyone else.

Communicus found that 80% of new ad campaigns perform worse than the proven ones they replaced—so maybe don’t kill what’s working.

The 80/20 rule is old—1896 old—but new data from 330 companies shows Pareto’s math doesn’t hold up quite the way we think.

Ageism might start closer to home—people everywhere feel six years younger than they are, and wish they were five years younger still.

CreativeX found people over 60 appear in just 1% of ads—a costly blind spot in adland’s ageist loop.

Streaming data proves it again: big brands like Netflix win twice—more buyers and higher retention—while small brands suffer Double Jeopardy.

If you zoom out on a Google image search and can’t spot your brand fast, congrats—you look just like everyone else.

Thinkbox found TV still rules the long game—delivering nearly twice the sales impact over time than in the first two weeks.

NPD found that nearly three-quarters of buyers are light buyers—the universal Banana Curve strikes again.

Everyone says ‘make emotional ads’—but as D’Arcy O’Neill asks, which emotion do you actually want people to feel?

If this is true, why is Amazon — clearly a pretty remarkable company, a TECH company, and seemingly ubiquitous — why is it the largest advertiser in the US today, spending $16.9Bn last year on ads?

Columbia researchers found a ‘tale of two cities’ between marketing academia and practice—the gap is wide, and getting wider.

An NCSolutions study of 50 brands found ads mostly drive current buyers—up to 20X more than non-buyers.

Thinkbox found multi-channel campaigns really do work—each medium boosts another by about 8%, with TV leading the pack.