Feature: How do you make your brand fit in for the holidays?

Need a belated holiday gift? Look no further than the next company over and just do what they do.

Need a new logo? Just riff off what other brands in your category do.

Need a new font? Try Arial. It comes pre-installed on every computer in the world, and it’s the perfect way to make a statement — as long as that statement is “we are forgettable.”

The beauty of blanding is that it’s easy, it’s inexpensive, and it makes your brand completely disappear on the shelves (and from shoppers’ minds too).

For more Bland Strategy, visit BlandBook.com by the inimitable Vikki Ross and Paul Mellor. 

It’s the perfect antidote to brand science.

#branding #marketing #advertising #brandscience