My friend Benjamin Cawthray at Kantar wondered about this. So he checked Kantar’s panel of ~30,000 UK households across ten category-leading grocery brands.  

One measure of brand loyalty (lord I hate that term) is ‘share of wallet’ (SoW): f’rinstance, what percent of a household’s bottled water purchases go to a single brand, like Evian (the category leader)?

Like, can you have a high-priced car that’s also a high-volume car?

It’s one of the oldest truisms in business: if you raise your prices, demand (and thus volume) should go down. It’s the ‘Demand Curve’. Augustin Cournot described it in 1838.

But in these ‘unprecedented times’, does it hold up? Why yes, it holds up remarkably well.

Like, can you have a high-priced product that’s also a high-volume product?

It’s one of the oldest truisms in business: if you raise your prices, demand (and thus volume) should go down. It’s the ‘Demand Curve’. Augustin Cournot described the relationship in 1838 (20 years before the invention of the oil well).

But now that we have zillabits of data, does it hold up? Why yes, it holds up remarkably well.

Like, one of the big promises of digital media is targeting. HYPERtargeting even.

But how accurate is the data these big ad platforms have on us?

Adlook decided to find out.

Find out right meow.

“Hello world; is this thing on?”

It’s official: We’ve launched a podcast: COVER BRAND. We LOVE our alma mater, right?! We bleed gold & blue (or crimson & silver, or)

We LOVE our alma mater, right?! We bleed gold & blue (or crimson & silver, or).

But what does “brand loyalty” look like for colleges & universities?