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Ethan Decker 1/22/20 Ethan Decker 1/22/20

No, advertising is not a tax you pay for being unremarkable

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Ethan Decker 1/13/20 Ethan Decker 1/13/20

Happy New Year! It's prediction time.

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Ethan Decker 11/20/19 Ethan Decker 11/20/19

LOYALTY TO CAR BRANDS? MAYBE

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Ethan Decker 11/6/19 Ethan Decker 11/6/19

Someone Please Tell Amazon That Catalogs Are Dead

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Ethan Decker 10/30/19 Ethan Decker 10/30/19

Bad data takes you confidently in the wrong direction

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Ethan Decker 10/23/19 Ethan Decker 10/23/19

How will Amazon's brand lose iTs luster?

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Ethan Decker 10/16/19 Ethan Decker 10/16/19

Do TV ads impact sales... at all?

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Ethan Decker 10/2/19 Ethan Decker 10/2/19

“But my category is different….”

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Ethan Decker 9/17/19 Ethan Decker 9/17/19

We still don't know which half

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Ethan Decker 8/28/19 Ethan Decker 8/28/19

D2C brands are self-limiting

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Ethan Decker 8/21/19 Ethan Decker 8/21/19

The robot will now write the ads

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Ethan Decker 8/14/19 Ethan Decker 8/14/19

Little loyalty in hospitality too

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Ethan Decker 7/30/19 Ethan Decker 7/30/19

Loyalty can't die

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Ethan Decker 7/15/19 Ethan Decker 7/15/19

How bad can digital targeting get

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Ethan Decker 7/3/19 Ethan Decker 7/3/19

Online brands are flocking to TV

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Ethan Decker 6/26/19 Ethan Decker 6/26/19

Don't target Millennials after all

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Ethan Decker 6/17/19 Ethan Decker 6/17/19

The value of a Cannes Lion

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Ethan Decker 6/11/19 Ethan Decker 6/11/19

CREATIVE vs. cash

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Guest User 6/4/19 Guest User 6/4/19

ARE AD AGENCIES NOW COMMODITIES?

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Guest User 5/8/19 Guest User 5/8/19

Consumers are people too

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