Ethan Decker 3/9/20 Ethan Decker 3/9/20 BMW’s logo redesign gambit Read More Ethan Decker 3/3/20 Ethan Decker 3/3/20 Advertising people are not normal Read More Ethan Decker 2/14/20 Ethan Decker 2/14/20 Do ads actually influence car sales? Hell yeah Read More Ethan Decker 2/6/20 Ethan Decker 2/6/20 How do you measure the success of a Super Bowl ad? Read More Ethan Decker 1/22/20 Ethan Decker 1/22/20 No, advertising is not a tax you pay for being unremarkable Read More Ethan Decker 1/13/20 Ethan Decker 1/13/20 Happy New Year! It's prediction time. Read More Ethan Decker 11/20/19 Ethan Decker 11/20/19 LOYALTY TO CAR BRANDS? MAYBE Read More Ethan Decker 11/6/19 Ethan Decker 11/6/19 Someone Please Tell Amazon That Catalogs Are Dead Read More Ethan Decker 10/30/19 Ethan Decker 10/30/19 Bad data takes you confidently in the wrong direction Read More Ethan Decker 10/23/19 Ethan Decker 10/23/19 How will Amazon's brand lose iTs luster? Read More Ethan Decker 10/16/19 Ethan Decker 10/16/19 Do TV ads impact sales... at all? Read More Ethan Decker 10/2/19 Ethan Decker 10/2/19 “But my category is different….” Read More Ethan Decker 9/17/19 Ethan Decker 9/17/19 We still don't know which half Read More Ethan Decker 8/28/19 Ethan Decker 8/28/19 D2C brands are self-limiting Read More Ethan Decker 8/21/19 Ethan Decker 8/21/19 The robot will now write the ads Read More Ethan Decker 8/14/19 Ethan Decker 8/14/19 Little loyalty in hospitality too Read More Ethan Decker 7/30/19 Ethan Decker 7/30/19 Loyalty can't die Read More Ethan Decker 7/15/19 Ethan Decker 7/15/19 How bad can digital targeting get Read More Ethan Decker 7/3/19 Ethan Decker 7/3/19 Online brands are flocking to TV Read More Ethan Decker 6/26/19 Ethan Decker 6/26/19 Don't target Millennials after all Read More Newer Posts Older Posts
Ethan Decker 1/22/20 Ethan Decker 1/22/20 No, advertising is not a tax you pay for being unremarkable Read More
Ethan Decker 11/6/19 Ethan Decker 11/6/19 Someone Please Tell Amazon That Catalogs Are Dead Read More
Ethan Decker 10/30/19 Ethan Decker 10/30/19 Bad data takes you confidently in the wrong direction Read More