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Ethan Decker 12/10/20 Ethan Decker 12/10/20

Heavy buyers aren't loyal buyers

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Ethan Decker 11/12/20 Ethan Decker 11/12/20

How to be less human

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Ethan Decker 10/27/20 Ethan Decker 10/27/20

Why did Quibi really fail? 

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Ethan Decker 9/2/20 Ethan Decker 9/2/20

What we think drives profit in ads (vs the truth)

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Ethan Decker 8/26/20 Ethan Decker 8/26/20

How are airplanes like sneakers?

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Ethan Decker 8/12/20 Ethan Decker 8/12/20

What Can a Brand "Own"?

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Ethan Decker 8/3/20 Ethan Decker 8/3/20

How bad are our guesstimates?

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Ethan Decker 7/9/20 Ethan Decker 7/9/20

Is neuromarketing dead?

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Ethan Decker 5/28/20 Ethan Decker 5/28/20

Brands X social issues

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Ethan Decker 5/20/20 Ethan Decker 5/20/20

CPG loyalty and the pandemic

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Ethan Decker 5/15/20 Ethan Decker 5/15/20

$320 for a designer mask?

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Ethan Decker 5/7/20 Ethan Decker 5/7/20

50% of digital ‘working’ dollars aren’t ‘working’

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Ethan Decker 4/28/20 Ethan Decker 4/28/20

Cadbury's pack redesign: a colossal waste?

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Ethan Decker 4/15/20 Ethan Decker 4/15/20

Brand loyalty in a pandemic looks a lot less loyally

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Ethan Decker 4/8/20 Ethan Decker 4/8/20

What businesses will be ‘killed’ by the pandemic?

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Ethan Decker 4/1/20 Ethan Decker 4/1/20

What your data will never predict

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Ethan Decker 3/9/20 Ethan Decker 3/9/20

BMW’s logo redesign gambit

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Ethan Decker 3/3/20 Ethan Decker 3/3/20

Advertising people are not normal

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Ethan Decker 2/14/20 Ethan Decker 2/14/20

Do ads actually influence car sales? Hell yeah

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Ethan Decker 2/6/20 Ethan Decker 2/6/20

How do you measure the success of a Super Bowl ad?

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