Ethan Decker 5/20/20 Ethan Decker 5/20/20

CPG loyalty and the pandemic

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Ethan Decker 5/15/20 Ethan Decker 5/15/20

$320 for a designer mask?

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Ethan Decker 5/7/20 Ethan Decker 5/7/20

50% of digital ‘working’ dollars aren’t ‘working’

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Ethan Decker 4/28/20 Ethan Decker 4/28/20

Cadbury's pack redesign: a colossal waste?

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Ethan Decker 4/15/20 Ethan Decker 4/15/20

Brand loyalty in a pandemic looks a lot less loyally

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Ethan Decker 4/8/20 Ethan Decker 4/8/20

What businesses will be ‘killed’ by the pandemic?

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Ethan Decker 4/1/20 Ethan Decker 4/1/20

What your data will never predict

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Ethan Decker 3/9/20 Ethan Decker 3/9/20

BMW’s logo redesign gambit

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Ethan Decker 3/3/20 Ethan Decker 3/3/20

Advertising people are not normal

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Ethan Decker 2/14/20 Ethan Decker 2/14/20

Do ads actually influence car sales? Hell yeah

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Ethan Decker 2/6/20 Ethan Decker 2/6/20

How do you measure the success of a Super Bowl ad?

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Ethan Decker 1/22/20 Ethan Decker 1/22/20

No, advertising is not a tax you pay for being unremarkable

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Ethan Decker 1/13/20 Ethan Decker 1/13/20

Happy New Year! It's prediction time.

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Ethan Decker 11/20/19 Ethan Decker 11/20/19

LOYALTY TO CAR BRANDS? MAYBE

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Ethan Decker 11/6/19 Ethan Decker 11/6/19

Someone Please Tell Amazon That Catalogs Are Dead

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Ethan Decker 10/30/19 Ethan Decker 10/30/19

Bad data takes you confidently in the wrong direction

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Ethan Decker 10/23/19 Ethan Decker 10/23/19

How will Amazon's brand lose iTs luster?

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Ethan Decker 10/16/19 Ethan Decker 10/16/19

Do TV ads impact sales... at all?

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Ethan Decker 10/2/19 Ethan Decker 10/2/19

“But my category is different….”

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Ethan Decker 9/17/19 Ethan Decker 9/17/19

We still don't know which half

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