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The Most ABSurd Blog

Ethan Decker Ethan Decker

Do Grocery Loyalty Programs Work?

Dr. Jorna Leenheer studied 1,900 Dutch households across 20 supermarkets—and seven loyalty programs later, the results might surprise you.

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Ethan Decker Ethan Decker

Did “Got Milk?” Got Sales?

‘Got Milk?’ ran for decades, featured hundreds of celebs—even Yoda—but did it actually work? Look at the data, you must.

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