What’s the unlikeliest success story in one of the toughest categories? I’m betting on Tito’s.

Domino’s found only 15% of people order both carryout and delivery—turns out even pizza lovers split into two different worlds.

Dude Wipes may scream ‘for men,’ but surprise—the brand’s biggest fans aren’t all dudes.

Dove’s famous for purpose-driven marketing—but is its growth really about the cause, or something else entirely?

Want a logo that stands out? The best brands know relevance isn’t the goal—distinctiveness is.

Is the Olympic medal count a bell curve, a banana curve, or something else entirely? Spoiler: it’s a perfect example of a universal pattern.

We think B2B relationships last forever—but CustomerGauge data shows churn is way more normal than anyone admits.

Dr. Jorna Leenheer studied 1,900 Dutch households across 20 supermarkets—and seven loyalty programs later, the results might surprise you.

That satisfying car door thunk? It’s no accident—it’s psychoacoustics at work, proving how easily our brains let one impression shape another.

What does it take for people to actually remember your ad was for you? DVJ Insights tested it with 1,200 viewers—and the results are eye-opening.

Does it really matter if customers say they’re ‘highly satisfied’? The data says yes—and also, not really.

Big brands win on both penetration and loyalty—that’s Double Jeopardy—but small brands love to wiggle the pattern.

Do social platforms really ‘own’ their users? Nope—cross-usage data shows audiences overlap way more than we think.

We like to think our buyers are ours alone—but Coke vs. Pepsi (and pretty much everyone else) proves otherwise.

If you’re refreshing your brand, don’t toss your hard-earned equity—Signs.com’s logo memory test shows why what’s in people’s heads matters most.

Covid changed everything—except the parts it didn’t: business creation soared 40%, while consumer spending snapped right back to trend.

Launching a new brand is hard—and a deep dive into the 4 P’s shows which ones actually drive growth.

Sorry, but most young consumers have no idea your brand even has a cause—DoSomething found 87 big brands shouting into the void.

The first law of brand science: people forget everything—including your brand—because forgetting is literally how the brain works.

Need a logo? Copy your competitors. Need a font? Go with Arial—the universal signal for ‘we are forgettable.’